Integrated campaign - Social Project, TV, Digital and Content.
TV and Outdoor
Direct mail piece
We created a digital campaign for the National Centre for Domestic Violence that used fake profiles on dating websites to raise awareness of domestic abuse and the help that is available. Some of the dating profiles were videos (see below right). Others were copy-based (see the case study film right).
Interactive radio campaign
Facebook app that uses facial recognition technology to match people with the puppy that most resembles them.
The puppy that got the most likes cameoed in an Andrex TV ad.
Press ad for health charity Merlin. Merlin help stop women in impoverished countries from dying during pregnancy or childbirth. They asked us to create a tactical press ad for Mother's Day. Rather than creating a traditional ad asking for donations, we used the media space to provide a free Mother's Day card for people to give to their mums. In return they donated the money they would have spent on a card to Merlin.
DPS print ads (top and middle) and cover wrap for The Sunday Telegraph's Stella Magazine (bottom). All shot in-camera using real spices and ingredients.