Not all sleepers are born equal. Some of us need to work on getting a good night’s sleep. Luckily, just like an athlete can beat their personal best, people can improve their sleeping performance. All it takes is a little preparation and the right kit. Which is where Ikea come in.
Our campaign for Ikea bedrooms, encourages people everywhere to raise their sleeping game and treat their bedtime routine like an athlete preparing for a big match. So they can Win at Sleeping.
The 60” spot features a rousing locker room style speech by former American football coach Derrick Moore. And the Outdoor shows a professional high jumper Fosbury Flopping into a cosy Ikea bed.