Ahoy mateys! We’ve been using remote-controlled rubbish-clearing IKEA boats to clean up waterways in London. The boats use cutting-edge technology to suck in plastic and other rubbish as they sail. IKEA fans will notice that the design is based on a much-loved IKEA product – the SMÅKRYP bath toy. Londoners were invited to take a turn at captaining the boats and help clean up the Thames. The activity was part of a series of events celebrating the opening of IKEA Greenwich. IKEA’s most sustainable UK store.
(Film coming soon)