It’s June 2025. The Euros are about to begin. The lionesses will go on to make it two in a row (two more than the men).

But amazingly the players are 72% less famous than their male counterparts.

So in the BBC’s campaign for the tournament we put all our energy into raising up those stars and getting them the recognition they deserve.

This is the tournament where Names Will Be Made.

The launch film was also used as the title sequence for the BBC Euros coverage.

The campaign helped the BBC’s coverage of the Euros become the most watched television moment across all broadcasts in 2025. It even got the Clare Balding seal of approval…