9 out of 10 holidays to Britain are inspired by a movie or TV show. 9 out of 10!? Bonkers. Also Britain just overtook Hollywood as the number one producer of high-end shows and movies. That includes surprising stuff like the Marvel movies, Star Wars films and Mission Impossibles.

This got us thinking… people have been to Britain a thousand times before, they just didn’t know it.

So we opened their eyes to this fact with an epic 4m30s film starring Tom Cruise, Daniel Craig, Spiderman, Paddington and many more.

The campaign launched with a film shot by Academy Award winning director and all-round awesome Brit Tom Hooper.